The importance of content marketing has been rising day by day because of increasing competition and the content creation is a key point for all small and large businesses. Now the need of content improvement and its performance has also increased.

This guide will show you the 07 tips to improve the content of your website and improve the performance.

1- Pick The Best Headline

A headline is almost the first object that a visitor sees in your content. The heading will appear as the first object on the home page, search results, or social media.

Pick The Best Headline

Best Headline Elements

  • You should insert a descriptive and cleat heading.
  • You should not use a long headline. A title has 60 characters limit so you should not use more than 60 characters for a heading.
  • The relevancy of URL, title, description and heading etc are very important. A page must have the relevant components to define a web page.
  • Always use attractive, emotional appeal wording in the headline to grab the attraction of your audience.

2- Aim For Simplicity

The visitors read the content in a web page more easily if it is easy to read. If a website has simple and quality content so readers spend more time to read it and search engines also give that content more value to increase the ranking. So there is no need to use the complicated material in your web pages. You can analyze some problems here:-

You can analyze some problems here:-

It is really important to focus on proper spellings and grammar. The writers have to focus on these points to write the best content. Here are some important points:

sample
  • Avoid passive voice
  • Avoid using unnecessary adverbs
  • Write what comes naturally
  • Be consistent with verb tenses

3- Don’t Ignore SEO

The main goal of website creation is to get the maximum traffic. Valuable search traffic is a powerful asset and organic traffic comes to the website through search queries. These search queries are keywords which we insert in the content. So content optimization is very important for every digital business.

The Meta data or on-site optimization key points:

  • Title tag optimization
  • Meta description tag optimization
  • Alt tag optimization
  • Heading tags
  • Keywords Consistency

4- Improve Readability

Readability applies to the level of understanding for your text. This embraces things such as language, the writing style, the use of sentences, or even the words that you select. In a more technical explanation, the evaluation of legibility takes into account: the speed of understanding, the vision, the time needed for reading, the eye motions and the drain points in reading.

Improve Readability

Key points to increase the readability of your content:

  • Focus on inserting a clean and simple font make your font size attractive and easy to read without consuming further time and efforts. 
  • Always use a suitable space for your paragraphs, listings, headings and pictures so that it looks good during reading.
  • Always use simple words in writing, avoid complicated words. It’s appealing to use an better vocabulary, and the content should be understandable.
  • Always use simple structures and write to the point lines. You can use simple and easy to read compound sentences to control the length. Because the reader becomes bored while reading long sentences.

5- Think of Social Optimization

Social media performance depends on the number of likes, shares, or comments which further describe the value and content success. Social optimization can improve the social success opportunities. The content optimization is very important in social media marketing. An optimized content can get the maximum users and generate leads.

Read these points and know how to focus on social optimization:

  • Headline Optimization
  • Image size and responsiveness 
  • Description Adjustment
  • Add sharing buttons
  • Encourage likes and shares

6- Think Like a User

If your content is valuable but still not looking good enough so it requires improvements. You need to check your content from the user perspective. Google Analytics can help you in this regard. Google Analytics will show the audience locations, their spending time, bounce rate and other parameters. A Google Analytics expert can check and report further details to do the improvements. Content is king. If you have unique, valuable and interesting content so search engines will help you to increase the organic free traffic.