What is Content Creation:
“Content is king”. It keeps you informed, entertains you, makes you smile, and more. Great content helps you to attract and engage your visitors. But as far as content creation is concerned, it is becoming more difficult to create high-quality content nowadays.
“Content creation is basically a method of brainstorming ideas about a topic with which you attract your customers to your site. It is a process of creating written or visual content around your ideas. Through it, you make the information accessible to your audience in the form of a blog, video, images, or any other format”.
With high-quality content creation, you provide your audience a free source of information. By this, you can attract customers to your website. Also, with the creation of high-quality content, you retain your existing customers.
As high-quality content is equal to your business growth.
Planning of Content Creation:
You cannot start the creation of content without planning. You can be detracted from your objective. To grow your business, your content strategy should be based on your marketing goals.
Setting content goals:
The ultimate goal of any business is to generate more leads and more customers. So the content creation strategy should be aligned with your goals and it should contribute to your desired output. For this, set your goals first and then start the creation of your content.
Focus on Buyer Persona:
First of all, you need to know your targeted audience, who they are, how, and where to find them. Your content should be created in such a way that each of your readers should know that you are speaking to him directly.
You need to know your visitors like you know your friends. So you should be aware of their problems, fears, and challenges. Also, you must know the best possible solution to their problems.
Your buyer persona is a semi-fictional person as a representative of your targeted audience. Creating this needs research.
Your prospects follow a path during the buying journey. The steps involved in this journey are awareness of your brand, consideration, and decision of the prospect to buy. So it’s important to create content for each stage.
Content creation is an important step for each stage of the buyer’s journey at your site. By this, you ensure that none of the visitors fall through and every visitor of your site should receive relevant useful information.
Always perform a content audit: A content audit is basically the audit of your previous content and fitting it into a new content plan.
It may involve the re-writing of your content or it could help you to fill the gaps in your content with new content that attracts visitors and their buying journey. You can perform a content audit in the following ways.
- Assemble all of your content in a spreadsheet.
- Create different columns for keywords, customer’s persona, buying journey of the customers, etc., and fill these columns with relevant content.
- Create different columns for page views, shares, engagement for your content.
- Evaluate the performance of each post, find improvements in it, should be rewritten or not, etc.
Choosing the right format:
Always remember that you are creating content for your site visitors. So should create such type of content that can be easily read and enjoyed by the visitors. As long as your content serves your persona, you will be in the good books of your customers.
If your customers like blogs, go for it, and if they are fond of audio or visual content, then you should go for podcasts or something like YouTube videos.
Promotion of Content:
If you are creating high-quality content and no one is going to see it, then for what you are creating high-quality content. So promotion of your content is a good strategy to reach your customers.
The promotion of your content is based on and guided by your persona. Track their online activities, track for what particular platform they use at a particular time of the day. How they interact with your content, etc.
Your content promotion may vary from medium to medium and certain rules you have to follow for each media.
Do well SEO research about the topics. This will give you some ideas about your customers and their questions about your product. This will also give you a clear idea about your time management and resources.
A better way to do research about keywords is to write down some questions that your customers might have. These questions are important as they are based on obstacles and goals.
Always perform keyword research around those queries if enough searches are there. Look for those keywords which have a great volume of searches with less keyword difficulty. Go for the long-tail keywords.
Many tools like SEMRush or Ahref are available to perform keyword research.
After keyword research, do brainstorm some content ideas. Topic clustering is the best way to organize your content. In this way, you create long-form content, a comprehensive pillar page content based on a keyword and then you link this to related subtopics.
It makes it easier for you to write on a specific content idea as you follow structured content. If you lack ideas, go for the books you have read, consult studies, consult competitor’s sites.
Always write for your persona. Use proper titles, meta descriptions, and other forms of teasers to attract your customers. Emphasize putting the benefit of your product in the content title. Give some unique aspects to the audience in your writing.
Always stick to one idea in one article. Do not try to impress your audience by the usage of difficult vocabulary. But always be concise and clear in your writing.
Editing your content is an important task in content creation. It will help you clear the issues of passive voice, short sentences, etc. You should consult a colleague or manager for your work.
Publishing of Content:
You can easily publish your content by uploading it to your site and simply hitting the publish button. But it’s not as simple as that. If you are regularly publishing, then you have to be cautious about your schedule of publishing your content. Your audience waits for your content. A CMS allows you to schedule your posts.
Also keep in mind that you have to publish the content according to time-sensitive events i.e. national holidays, etc.
Form of content creation:
Content is everywhere, it’s up to you how you adopt it. You have to plan the creation of content. You should be vigilant in this matter. If your medium is video, don’t go for the written content.
Blog content is different from social media. So you need to tailor your content to reach your exact customers or audience.
Content for Social Media:
As social media is growing day by day. If anyone follows you on social media, it may be a warm lead for you. So your content to keep them engaged should be different for each platform and it should be in an organized manner.
For example, at Facebook questions, videos get more engagement. On Instagram, high-quality images and videos are the best content to keep your audience engaged.3
YouTube DIY videos, vlogs, and educational videos are good examples of content planning. On Twitter, short messages with supporting images, hashtags, and retweets help you to engage your customers.
Content at the website:
Website content depends on your persona, keywords, and solution. You should provide a detailed solution in a natural way to the visitors of your site. Content in the form of an article should be optimized in such a way that it looks like a great solution to the query of the customer.
Keeping your customers engaged at your site and not letting them go is an important task while creating your content for a website.
Content Creation Blog:
Blogs are written to attract strangers to your site. You should write them in such a way that these strangers convert into qualified leads. If you write a well-crafted article, it will definitely generate revenue for your business.
Content Creation Analysis:
This is the most important step of your content creation strategy. Analyze your content and gather data whether it is working or you need to improve it.
Parameters like page views, organic traffic, bounce rate, conversion rate, engagement rate, audience growth are the key factors for gathering data.
Start creating content creation:
Content creation is a process that will definitely pay you. Start the process of content creation and through your creative work, you will be able to delight your audience. It will also definitely help you in the growth of your business.