Techniques for Page Speed Optimization

Written by - adeena


March 2, 2019

Page speed is the page load time. It can be explained as it is the time in which a web page shows its full content. Page speed optimization is a process to decrease the load time of web pages. You can check your page speed with Google Speed Tester and Gtmetrix. Google has announced that page speed is the direct factor of website ranking. If a website has a low-speed time which is more than 03 seconds its visitors will leave it. which will also increase the bounce rate. Google always compares you with your competitors on the bounce rate factor.

So always do the speed optimization for the desktop and specifically for the mobile version. The E-commerce website has many pictures of products to load and these online stores face a lot of speed issues. A fast store has worked on the latest methods to get speed optimization done for their online business. These online E-commerce stores get maximum traffic because of a good user experience. On the other hand, a poor user experience due to bad load speed can cost you a loss of income because users will close your slow page and go to find another convenient website.

Here are Techniques for Page Speed Optimization

Page Speed Optimization

What Can Decrease Your Page Speed?

Your host

You need hosting to start the website development. So selecting a good hosting is an important task. Always buy high-speed hosting to overcome the speed issues.

Resize Images for page speed optimization

If the image quality of your web pages is not good you should improve it but always use compressed or SEO-optimized images for your website because high-size images can take more time to load which can reduce your performance.

External Embedded Media

The huge number of traffic prefers to watch videos for information and their solutions. External media such as videos are highly profitable but can mostly decrease your load time. You should host videos on your server to control the load time.

Browser, Plugins, and App Optimization

After completing the web design & development you should analyze your website on different browsers and verify whether your website is giving the same loading response or not. You can also check other features on different browsers. You should also check your applications and plugins. This is how you can reduce the load and improve the speed of your website.

Number of Ads

If you are using Google AdSense and you have applied a lot of ads on your web page it can just bother your visitors, and slow down your page speed. So avoid using ads on your page but if it is essential then you should reduce the number of ads to improve the speed.

Theme Selection

If your selected theme has extra CSS or JSS code it can increase the loading duration. Some complicated written code can penalize your website. So always use responsive, attractive, and quality design.

Widgets Areas

We insert different call buttons, social buttons, and comments as widgets in the different areas of a website. Sometimes these widgets can also decrease the page speed so always check your widgets during site optimization.

Double-Barreled HTML/CSS Code

If the HTML/CSS code is not written well or is used repeatedly it can reduce the loading time which is not good for the speed of a website.

Broken Links and Redirection

First of all, reduce the number of redirects then if redirection is essential due to the broken links so do it as soon as possible because broken links can reduce the user response and also damage the trust level.


In conclusion, mastering the techniques for page speed optimization is paramount in today’s digital landscape. By implementing strategies such as optimizing images, leveraging browser caching, minimizing HTTP requests, and employing efficient coding practices, website owners can significantly enhance user experience, boost conversions, and improve search engine rankings. As internet users increasingly demand faster loading times, staying abreast of the latest optimization techniques and continuously refining website performance will be essential for maintaining competitiveness and ensuring long-term success in the online realm.

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