Shopify is growing faster under the shadow of Amazon. It provides websites, payments, shipping and more for 500,000-plus online merchants and, less than three years after going public, has a market cap of $10 billion—making it around the size of Twitter Inc. or Square Inc.

Shopify announced the ability to create listings in seven new product categories and support for the Amazon Brand Registry.

Now, more U.S. Shopify store owners can smoothly sell on Amazon’s huge marketplace. You can create Amazon listings, manage inventory, and fulfill orders.

Add Amazon Channel


Amazon serves millions of customers every year—more than 300M as of last year, to be specific.

Create Listings in Eight Product Categories

After the launch of seven new product categories, you can now get your products in front of the Amazon crowd in minutes. Right from Shopify, create listings in a total of eight product categories:

  • Clothing and Accessories
  • Health and Household (NEW)
  • Beauty and Personal Care (NEW)
  • Home and Kitchen (NEW)
  • Patio and Garden (NEW)
  • Sewing, Arts and Crafts (NEW)
  • Sports and Outdoors (NEW)
  • Toys and Games (NEW)